How to do keyword research

Keyword Research

While writing articles, keyword research can cause serious troubles. Sometimes you will not be able to choose between multiple tools; sometimes, you will be confused about where to start. I will try to solve this problem in this article by looking at different aspects.

In this article, we will discuss the following things about keyword research:

  • How to do keyword research
  • How to find long tail keywords
  • How to find competitors keywords
  • How to find keywords for SEO
  • How to find low competition keywords
  • Best keyword research tools
  • Best free keyword research tool
  • Best keyword analysis tool
  • Semrush keyword research
  • Ahrefs Keyword Explorer tool

How to Do keyword Research

How to do keyword research

               Ever wondered Why some websites or articles are on the top page while some are not even in the top 100. It is where keyword research comes into play. Keyword research is the process of finding and using top searched words and phrases in your articles. Now the question arises, how do we do that?. Firstly, you will need to identify the niche of your article. Without identifying your niche, keyword research will be the same as that you want to play soccer, but you don’t have a ball. Then identify what the most searched topics are. I will tell you two methods. Firstly, search your topic in the google search bar. For example, if your topic is “how to make money,” type this in the search bar and hit enter. At the bottom of the results page, you will see related search terms. Those search terms are high in demand, and there is no harm in using them in your blog or articles. Make a list of those terms on the notepad and use them in your blog posts and articles. Secondly, you can use browser extensions and SEO tools such as “keywords everywhere, Ubersuggests or google keyword planner.” There are dozens of tools and extensions available on the internet, both free to use and paid.

How to find long tail keywords

               Long-tail keywords are a great way to implement SEO in your articles. The process of finding long tail keywords is not that much difficult. You can use the google related search terms method that I have explained above, or you can also use google suggestions. Just type some part of your title and hit the space button, and you will see different suggestions right beneath the search bar. Those suggestions can serve greatly as your long tail keywords. You can also use different tools. I advise you that just don’t stick to one tool instead of vast your research and search on different platforms and gather all the related and popular keywords. Then, copy them onto a notepad file and start using them in your articles. Some of the tools I will recommend to you are “ubersuggests, google keyword planner, google trends and buzzsumo.” There are countless tools available online. You can also use Q&A sites for searching the long tail keywords. As people ask questions on sites such as Quora, etc. and they want answers. Those questions can serve as your long tail keywords and can generate traffic to your blog.

How to find competitors keywords

               Finding your competitor’s keywords are of so much importance. Finding out what your competitors are using can give you an advantage over your competitors. Not only will this help you know what keywords your competitors are using, but this will also help you know what keywords did you missed out while researching. You can do this manually, but it will be a time taking and a difficult process. Instead, use online tools for this purpose. As I already mentioned many tools, but for this purpose, I will recommend you to use google keyword planner. You can use this tool for both researching keywords and finding what your competitors are using. After logging in on google keyword planner, select “search for keywords using the phrase, website, or category.” Enter your competitor’s website URL, and then the tool will show you the keywords they are using. Google Keyword Planner is free to use, and in my opinion, it is the best tool for a beginner to start with. There are other tools available for this purpose, such as SpyFu and LongTailPro.

How to find keywords for SEO

               Finding keywords for SEO is not much different from doing keyword research. It is almost the same process. You can use google search suggestions, google related search terms, and other tools. As a beginner, you should stick with one platform such as google trends, but for better SEO of your article, you must go in some depth. You should try different platforms and gather the best available keywords. To find the keywords, it is almost the same process on any tool. This example is about google trends. After logging in on google trend website search for a particular keyword such as “blogging.” The results on the left side will show the keywords that are trending while on the right side, it will show phrases and queries. The tool will also tell you the demand for the keyword you are looking for on-screen in the chart’s shape.

How to find low competition keywords

               The use of low competition keywords is of such great importance that you can’t ignore them. There is always more chance that you will get ranked on search engines if you use low competition keywords. Now the question arises, “How do I find low competition keywords.” Different tools provide you the difficulty rate of any keyword. I will talk about “ubersuggests” here. After logging on the website, search for your keyword. Wait for the site to generate results. After that, scroll down until you find a heading named “keyword ideas.” Here you will see some columns. The last column will be of SEO difficulty. If it falls under green range, go for it because difficulties highlighted in green are low and can get your article ranked easily. The best thing about ubersuggests is that it is free to use. Many other research tools also provide this facility.

Best keyword research tools

               These tools play a vital role in article and blog SEO. Here I will discuss some of the best keyword research tools.

  1. Google Keyword Planner :

It is one of the best tools available online. It provides all the facilities a good keyword research tool should provide, such as search volume, SEO difficulty, and price range. There’s not a single reason for not using it.

  1. Google Trends :

Google Trends is another keyword planner tool. It is free to use. It provides suggested keywords as well as queries and phrases. It also provides keyword search volume and its recent performance on the search engine.

  1. Ubersuggests :

Neil Patel’s ubersuggests is another free to use keyword planner platform. It provides keyword search volume, CPC, and SEO difficulty.

  1. SEMrush :

Semrush is also a keyword planner tool that provides all the facilities such as CPC rate, SEO difficulty, and search volumes. Semrush is a paid tool.

  1. BuzzSumo:

BuzzSumo is a very useful and one of the best keyword planner tool. It is a paid tool. Although it also provides a free seven-day trial. You can also cancel the subscription anytime.

Best free keyword research tool

               The best free keyword planner tool? Well, that can be tricky. Many free tools are available online. And every tool has its significance. But in the free category, I will recommend you to use google keyword planner. It is a free tool, and it provides you every feature a keyword planner should provide. There is no reason you should not go for it. It provides you the search volume, price range as well as the SEO difficulty. However, every tool has its pros and cons, and here I will discuss some of its pros and cons.

Pros :

  1. You can search for up to 3 keywords.
  2. You can also search using a URL to find out your competitor’s keywords.

Cons:

  1. Now Google provides only 300 search suggestions instead of 500.

So if you are a beginner or even a professional and want to generate traffic to your blog or article through proper SEO, I recommend you use google keyword planner if you don’t want to spend anything on keyword researching.

Best keyword analysis tool

               KWFinder is a tool that is developed by mangools. This tool provides you an easy interface to check out keyword volume and SEO difficulty. It is a paid tool that comes in three pricing ranges. This tool provides you the feature to find out keywords in any language. This tool will provide you accurate keyword analysis. This tool is one of the best keyword analysis tools. It can also help you find long tail keywords that will help you ace the game of SEO in your blog posts. You can also search in the form of queries. And it provides all the features at a very good price. KWFinder provides detailed specifications about every aspect of the keyword. This tool also has its pros and cons. Let me discuss some of them in following,

Pros:

  1. Low Price.
  2. Detailed Keyword Specifications.

Cons:

  1. It does not support multi-tabbed research.

Semrush keyword research

               Semrush keyword research is a very amazing and powerful tool. It provides features such as keyword volume and searches difficulty. It also provides you global keyword volumes based on different regions. It also provides CPC. Using this tool, you can easily find top keywords that improve SEO for other companies. It also provides you keyword variations and different suggestions. It can also provide phrases that are in demand. It provides top keyword suggestions by analyzing the top 100 websites ranked on search engines and then provide you with the most common keywords. It also provides you the ability to see how many times in history an ad was produced based upon that particular keyword you are searching for. It also provides SERP analysis, such as backlinks, referred domains, and traffic. It has an easy to use interface. This tool has a long list of features and can be ideal for a beginner and an advanced user. It has its pros and cons that I will discuss in the following.

Pros:

  1. Detailed analytics.
  2. Ad history based on the keyword.

Cons:

  1. It can be expensive if you are on a low budget.
  2. Some features require a connection with google account.

Ahrefs keyword explorer tool

               Ahrefs keyword explorer tool is a powerful tool that provides you all the features that any ideal keyword planner will provide. You can check a keyword’s volume, difficulty, pricing range, and detailed analytics. It also provides a seven-day free trial to use. It also tells that how many times the keyword you are looking for was clicked on the web. It provides you thousands of keyword suggestions. It facilitates you by providing you data from 171 countries. No problem if you are not from the US, you will get data from 171 countries. Ahrefs keyword explorer tool is restricted to google and provides support to a total of 10 different search engines, including bing, amazon, and youtube. It provides all the metrics you need to top the game of search engine optimization. It provides high accuracy. It provides easy to use user interface. It provides accurate keyword difficulty score. It provides a return rate feature that is a unique one. It also lets you see the parent topic for your related keywords. You can save the keywords into a list and can retrieve them with just one click. Let me discuss some of its pros and cons.

Pros:

  1. Ahrefs provide backlink data.
  2. It provides detailed keyword data.
  3. It is easy to use.

Cons:

  1. It is expensive.

 

In this article, we have discussed basic and advanced aspects of keyword research, the importance of using keyword explorers and planners, and how they can impact your business. By following the principles, this article can help you make your research better.