SEO (Search Engine Optimization) is a process of increasing site visibility on the results of the search engine to improve the website’s traffic.
The noticeable thing about SEO is, it is responsible for not only increasing the quantity of traffic on your site, but at the same time, it will improve the quality too. Here, we will cover all the details about SEO so that at the end of the topic, you have all the information regarding search engine optimization. For the ease of our reader, we have organized the article in the following way:
- What is SEO?
- What are the different types of SEO?
- What is a backlink in SEO?
- What are Meta Tags?
- What is the SEO keyword?
- Keyword planners
- Local SEO services
- SEO agency
- What is SEO marketing?
- Types of SEO marketing
- How to track the SEO results?
- Common issues about SEO
What is SEO?
A search engine has an organic ranking, which is responsible for getting the traffic towards your site. SEO is responsible for creating a high-quality website that can attract maximum people or improve the ranking of a site in the search results of a search engine. It is the reason behind the name, SEO, which means search engine optimization. The benefit of your site’s SEO is, you will have more traffic that keeps on increasing with every passing day or month.
As an example, we will consider the working of Google as it is a search engine and is responsible for sowing you the best results. When we search for anything on Google, it will run an algorithm, which in return, displays the best results. The points on which algorithm works are the requirements for a site to be SEO optimized, clearly stated by Google.
What are the different types of SEO?
Following are the three main types of SEO:
- On-page SEO
- Off-page SEO
- Technical SEO
On-page SEO includes all the strategies for optimizing an individual web page. In simple words, it optimizes a single web page for a better ranking in search engine results. The main tactic behind on-page SEO is, it focuses on a single keyword for a specific page. However, the on-page SEO technique can’t work in the best possible way without the support of other SEO types like off-page SEO, and technical SEO. It is responsible for publishing high-quality content, along with keyword research and keyword optimization.
Off-page SEO works differently than on-page SEO. Unlike on-page SEO, it doesn’t work on single page optimization; rather, it works on building a strong reputation for your site so that it has a significant influence and relationship with other sites on the network. The most prominent factor of off-page SEO is its working on the links that different sites have about your site. These links ensure that your website is trustworthy.
Technical SEO, as the name says, refers to the structure and building of your site. It is responsible for improving the structure of your website. The reason behind improving a site’s structure is, people are more attracted to the sites that have good readability and a pleasant layout. It also includes the loading speed of your site, the security of your site, and the architecture and structure of your site and data.
What is a backlink in SEO?
Backlinks, inbound links or incoming links, all refer to the same term. It includes all the links that external sites have for your website. These are the links that connect two websites. The question here is, how backlinks affect the site SEO? The most important and focused reason behind that is that backlinks ensure that your site is trustworthy, and all the information on it is true. It acts as a vote for your site’s confidence. The search engine focuses more on the sites with backlinks because of this factor.
There are many ways to backlink your site with SEO. However, it is a work done by professionals, and many people find it a difficult task. However, it is worth it because if adding them can increase your site’s traffic, then what is better than adding backlinks to your site?
What are Meta Tags?
Meta tags are just like snippets. They have the relevant and most important information about the website. The way that your website is visible to the users is all written in the Meta tags. However, they are in the HTML code, and hence not everyone can understand the information in them. There are different types of meta tags. Following is a list:
- Meta title
- Meta description
- Meta viewport
- Meta robots
- Meta refresh
- Meta charset
It is the title that the search engine will show about your website in their search results. It is the first thing that the user will notice about your site, and therefore, it should be unique and attractive.
A few words about your site, like about the available information on your site, is the Meta description. It is available under the title in the search results.
It is a piece of information about the view of your website on different platforms.
Meta robots are the pieces of information about the crawling of web pages. This information is for the search engine.
You might have noticed on some websites that they will redirect you to a new page after some time. That tag is a meta refresh tag.
It has information about the text on your website, which means how the text should be displayed.
What is the SEO keyword?
SEO keywords, as the name says, are the specific keywords or phrases that are frequently used on your website, and that makes it possible for people to search your site via those keywords using search engines. We usually say a site SEO optimized when it has opted out the best way to use those keywords and made it possible for them to search that site via those keywords and find it in the top search results list of search engines. Keywords have a significant value in SEO, and for a website to have a good SEO must have well-researched keywords that attract the majority of the people. In addition, those keywords should be used in the best way possible to make the website suitable for SEO.
When we plan to choose a specific topic or niche for our site, we do this after thorough research. After we have chosen the topic for our site, the next step is to choose the keywords for the topic that can generate maximum traffic for the site, and then we use those keywords in a specific way in our writings for the website to fulfill the criteria of SEO. The step of choosing keywords is not that simple, and it requires much information and web surfing because it is the primary thing on which our website depends on the traffic. A keyword planner is a tool that helps users to get the most traffic-generated keywords related to their topics. You can use this tool to get the best keywords for your website.
Local SEO services
Local services, as the name says, is the way to attract local people for your website. Sometimes, we run a business that is for a specific area or writes a blog that targets specific people. In this scenario, we want local SEO services so that only local people can get to our website to increase the profitability of our business. It is a great way to promote your products and services in a specific region or to a particular group of people. For using this service, you must have to set a site location so that the search engine can specify your site to the people around that area if you use the local SEO service. This service is mostly used for promoting the business.
An SEO agency is a company that is responsible for providing SEO services to multiple businesses. These services aim to help those business companies in improving their website visibility. In simple words, we can say those services help business companies in increasing their site’s traffic. Their services include improving website design, improving website layout, improving the website’s ranking on a search engine, and many more like these. A website that appears at the top results of search engines has higher traffic and has more chances of doing a thriving business than the website that has low online visibility in search results. Therefore, an SEO agency can increase site traffic by improving your website’s many things to promote your business.
What is SEO marketing?
Every type of business, preferably on a small scale or on a large scale, requires marketing to attract maximum people and to increase the profit scale. Due to the globalization of the world, things have now changed to digital marketing. It requires a business website that should be optimized for attracting maximum people. SEO marketing is the term associated with the marketing strategies of these business websites. These sites have to follow all the rules and regulations to make their site SEO optimized so that the website is visible to maximum people, and the site’s traffic must increase.
Types of SEO marketing
Following are the three main types of SEO marketing:
- White hat SEO
- Black hat SEO
- Grey hat SEO
White hat SEO
There are some pre-written techniques for website optimization. Google is the main head, and these techniques are abided by the rules of Google. Any website optimized using the rules and procedures suggested by Google is said to be optimized by the white hat SEO marketing technique.
Black hat SEO
It is a type of SEO marketing that always tries to find a way to rank the website against Google’s policies and rules. The people who use this technique want to rank their website using short cuts. However, it doesn’t have long-lasting results. We can say that this technique is opposite to the white hat technique.
Grey hat SEO
Whenever there is external pressure, and the site has to be optimized in a short period, people who usually don’t go for black hat techniques should have to apply those techniques to get the work done on time. It is the middle way that comes in between the white hat and black hat technique.
How to track the SEO results?
There are different applications available that can track your website’s SEO results within a few minutes. In addition, there are key performance indicators, which are the measurements of success. Also, you can check the keywords on different tools to get an idea about their ranking and metrics. Google Analytics is one of those tools offered by Google, where you can check the ranking and analytics of your keywords. It will give you an idea about the site traffic that you can generate using those keywords. Also, you can check the organic traffic of your website using Google analytics.
Common issues about SEO
Following are some issues that are very common about SEO:
- Issues about page loading speed
- Mobile-friendly website
Issues about page loading speed
A common issue that many websites are facing these days is the page loading speed. If your site takes much time to load, then there are fewer chances that it will get ranked.
Due to the increase in the usage of mobile phones, Google is paying more attention to the sites that are friendly for mobile traffic. It has a huge impact on your website.
SEO (search engine optimization) will rank your website for increasing the site’s traffic to get a more profitable business.